Because Nike doesn't get enough sales from their Sports/Hip-Hop demographics
What You Need To Know:
1. Director Robert Rodriguez made action thrillers "Grindhouse", "Sin City", and "Desperado" among many.
2. Kanye West WANTS YO SHOES. Kobe is the "best player in the world" Black Mamba
3. Sometimes commercials take steroids, then Flex on All Star Weekend 2011
Update: Nike does NOT need anymore sales from Hip Hop or Sports fans!